VEX Robotics is the complete experience. I design and direct a team responsible for the entire in-house identity—packaging, catalogs, collateral, interactive apps, custom OS, and the competition program.
It also includes an annual event that hosts tens of thousands of students worldwide as they compete for the title of World Champion.

This poster was part of a four-poster set. It was printed in 2 colors with spot UV. It was designed to be folded for postal considerations.

Classroom STEM poster. Art Direction, design, and design collaboration.

Packaging and quick start guide. Art Direction, design, and design collaboration.

Robotics system package in a self-shipper. Art Direction, design, and design collaboration.

Packaging. Art Direction, design, and design collaboration.

Packaging. Art Direction, design, and design collaboration.

My team and I also brand an annual event that hosts tens of thousands of students worldwide as they compete for the title VEX Robotics World Champion.

Photo: REC Foundation, Strupp

We maximized the double banner street signs by splitting the messaging for the general public. We also featured multiple students within the same format. Art Direction, design, and design collaboration. Photo: REC Foundation, Strupp

We direct and collaborate with the installation teams on-site. I say collaborate because rarely does everything for an event this size go as planned. Set-up days require a good amount of improvisation.

My team and I create all apparel for event merchandise, staff, and volunteers. Art Direction, design, and design collaboration. Photo: REC Foundation, Strupp.

Art Direction, design, and design collaboration. Photo: REC Foundation, Strupp.
Art Direction, design, and design collaboration. Photo: REC Foundation, Strupp.

Art Direction, design and design collaboration. Photo: REC Foundation, Strupp.

The championship hall for the event. Art Direction, design and design collaboration. Photo: REC Foundation, Strupp.

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